MOSAÏQUE STUDIO
basenotes.co
basenotes is a handcrafted paper brand grounded in craftsmanship, sustainability, and slow design. We refined its visual identity and digital presence, elevating its paper tools with a clearer narrative and a more defined position within Europe’s saturated creative market.
Services
Identity & branding, Digital
Client
basenotes.co
Year
2035
The branding work focused on bringing more clarity and refinement to basenotes’ visual identity. The aim was to unify its handcrafted character, define a calmer design language, and create a consistent aesthetic that reflects its roots in craftsmanship and sustainable papermaking.
The digital presence was shaped around a more intentional and cohesive online experience. Content was structured with clearer storytelling, visuals were aligned across platforms, and the brand’s narrative was strengthened to position basenotes confidently within the European creative market.
The Logo
The basenotes logo was refined for a more balanced, contemporary expression. Adjustments to weight, spacing, and proportion created a calmer typographic presence that reflects the brand’s handcrafted ethos while maintaining clear recognisability across all applications.
Creative Direction
Our creative direction brought cohesion to basenotes across physical and digital touchpoints. We refined the visual identity, established a calmer material-focused aesthetic, and produced photography that highlights the brand’s craftsmanship.
The outcome is a unified direction that elevates its presence and supports clearer, more intentional storytelling.
Fresh Coffee & More
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Web & Mobile
The web and mobile experience was redesigned to better support basenotes’ expansion into the European market. The interface was refined with a clearer layout, structured product pathways, and a visual system that reflects the brand’s handcrafted identity.
Updated UX flows improved browsing, comparison, and purchase clarity, while enhanced mobile optimisation ensured a consistent experience across all devices. The result is a more intuitive and accessible platform that communicates the brand’s values with precision.
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The Campaign
The campaign centred on strengthening basenotes’ presence across key digital touchpoints, with a focus on clearer storytelling, improved product presentation, and a more cohesive visual rhythm across platforms.
Strategic content planning, refined creative assets, and enhanced UX pathways worked together to build visibility and support the brand’s expansion into the European market. These refinements led to measurable improvements in engagement and performance across web, mobile, and social channels.
48%
Improvement in Mobile Engagement
36%
Increase in Organic Social Reach
22%
Growth in Product Conversions