EXPO DUBA 2020
This is the space to introduce the Project section. Give a brief overview of the types of projects featured below.
Services
Identity & branding, Digital
Client
Intrepid Bakers
Year
2035
This is the space to introduce the Project section. Take this opportunity to give visitors a brief overview of the types of projects they'll find featured in the showcase below. Consider adding an image or video to spark their interest.
This is the space to introduce the Project section. Take this opportunity to give visitors a brief overview of the types of projects they'll find featured in the showcase below. Consider adding an image or video to spark their interest.
.jpg)
The Logo
he Intrepid Bakers logo was refined to create a bolder and more cohesive visual mark that reflects the brand’s energetic, craft-driven identity.
Adjustments to structure, contrast, and form improved legibility across packaging, signage, and digital use while preserving the character and warmth of the original hand-drawn style.
Visual Direction
The visual direction highlighted the genuine atmosphere of Intrepid Bakers, focusing on staff interactions, daily activity, and the natural rhythm of the café. Relatable moments were paired with curated product visuals to create a warm, approachable content system that remains consistent across social media and in-store touchpoints.
Fresh Coffee & More
Use this space to promote the business, its products or its services.Use this space to promote the business, its products or its services.Use this space to promote the business, its products or its services.Use this space to promote the business, its products or its services.
Web & Mobile
The web and mobile experience was redesigned to better support basenotes’ expansion into the European market. The interface was refined with a clearer layout, structured product pathways, and a visual system that reflects the brand’s handcrafted identity.
Updated UX flows improved browsing, comparison, and purchase clarity, while enhanced mobile optimisation ensured a consistent experience across all devices. The result is a more intuitive and accessible platform that communicates the brand’s values with precision.
The Campaign
Share information on a previous project here to attract new clients. To help visitors understand the context and background of the work, provide a brief summary. Include the project's time frame and scope, as well as its goals and outcome.
Add details about why this project was created and what makes it significant. Explain how the business handled challenges and overcame obstacles to make this undertaking a success. Consider adding images or videos to showcase the project and engage viewers.
35%
INCREASE IN WEBSITE TRAFFIC
25%
BOOST IN SOCIAL MEDIA FOLLOWERS
15%
UPLIFT IN PRODUCT SALES
